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March Register now Analytics eba Tom Bennet By Tom Bennet November The Complete Guide to Direct Traffic in Google Analytics SEO Analytics SEO Reporting Advanced SEO The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. When it comes to direct traffic in Analytics there are two deeply entrenched misconceptions. The first is that its caused almost exclusively by users typing an address into their browser or clicking on a bookmark. The second is that its a Bad Thing not because it has any overt negative impact on your sites performance but rather because its somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is.