Post by account_disabled on Jan 9, 2024 4:28:44 GMT
A huge Huesitos chocolate bar is the protagonist of all kinds of situations in the brand's new campaign . For this fun spot, which uses humor, Chocolates Valor has trusted El Laboratorio. The product becomes a racket in a professional tennis match, a mariachi guitar, a warrior's sword, a train, a dolphin and even the Tower of Pisa. "With Huesitos everything is more fun ," says the brand in the spot. With this campaign, Huesitos welcomes a new image for its entire range. It is an updated design in which the brand logo is even more of a protagonist in the packaging , showing itself in a more attractive and dynamic way. If you do not display the embedded video correctly, click here .
The Huesitos brand is a benchmark in the Spanish market, a much-loved brand that is generally associated with good times. And that route is precisely what we have tried to exploit, transmitting through direct and Email Data casual executions, that when a Huesitos enters the scene everything has a more fun and interesting point ," says Miguel Madariaga, General Creative Director of El Laboratorio. Black Box signs the creation of the ten pieces that make up the campaign , which has been present in national media since the beginning of October: television, digital and the brand's own channels.
Data sheet: Agency: El Laboratorio Advertiser: Chocolates Valor – Huesitos Contact Client: Juan Fullana, Carlos Balbuena, Álvaro Gálvez Creative Team: Miguel Madariaga, Daniel García, Rafa Gil Fuentes, Guille García, Fran Castro Account Team: Álvaro Vacchiano and Alejandra Acebal Producer Agency : Paco Bueno Producer: Black Box Director: AMIGO TOTAL Producer: Sergi Roda Animation Director: Ibran Trassierra 3D CGI: Karen Weiss, Raül Peix, Marco Petrucci. Compositing: Karen Weiss, Marco Petrucci. Project manager: Victoria Ventura Color Correction: Ana Gale Music and SFX: Nil Ciuró Sound Studio: Blackout Announcer: Juan Ibáñez Pieces: TV and Digital Spots. 20″, 15″, 10″ and 6.
The Huesitos brand is a benchmark in the Spanish market, a much-loved brand that is generally associated with good times. And that route is precisely what we have tried to exploit, transmitting through direct and Email Data casual executions, that when a Huesitos enters the scene everything has a more fun and interesting point ," says Miguel Madariaga, General Creative Director of El Laboratorio. Black Box signs the creation of the ten pieces that make up the campaign , which has been present in national media since the beginning of October: television, digital and the brand's own channels.
Data sheet: Agency: El Laboratorio Advertiser: Chocolates Valor – Huesitos Contact Client: Juan Fullana, Carlos Balbuena, Álvaro Gálvez Creative Team: Miguel Madariaga, Daniel García, Rafa Gil Fuentes, Guille García, Fran Castro Account Team: Álvaro Vacchiano and Alejandra Acebal Producer Agency : Paco Bueno Producer: Black Box Director: AMIGO TOTAL Producer: Sergi Roda Animation Director: Ibran Trassierra 3D CGI: Karen Weiss, Raül Peix, Marco Petrucci. Compositing: Karen Weiss, Marco Petrucci. Project manager: Victoria Ventura Color Correction: Ana Gale Music and SFX: Nil Ciuró Sound Studio: Blackout Announcer: Juan Ibáñez Pieces: TV and Digital Spots. 20″, 15″, 10″ and 6.